Sending Real Estate Postcards
The majority of our daily lives is not run through ink and paper, but through emails and online news tickers. There is just no reason to spend good money on a stack of different newspapers, when one can find everything they need to by way of a simple web search. In fact, thanks to modern online revolutions, one is able to get the opinions from multiple sites and multiple publications directly delivered to their reading tablets, or iPads. There is little reason to be weighted down by stacks of books and magazines. However, this method does have a particular down side, and that is its lack of character. Some time ago, people used to spend time delivering telegrams or hand writing personal letters. Nowadays, we just send out texts and emails, not letters. However, simply looking at the loss of character in a business position, what would be so wrong about getting back to the mailbox? In fact, doesn’t it sound like a solid idea to put the character back into advertising with real estate postcards?
If you are anything like us, when you go on a long vacation, you not only want to enjoy it and be proud of it, but you want to show it off to other people and make them want to get up and do the same thing. Postcards, a quick fifty cents and postage will always be the way to do that no matter how sophisticated smart phones may become. Yet, not everyone can just get up and go to wherever a postcard tells them. Not unless we are talking about real estate postcards advertising your dream home for sale and waiting right around the corner!
Postcards actually make a lot of sense for a lot of reasons.
Firstly, postcards are nothing like junk emails, because one is not able to just instantly delete them without ever seeing them.
Secondly, a postcard will be able to show you a house you either could not find online or overlooked, with all the ready information printed on the back.
Next, a postcard can double as invitation asking someone to an open house event.
Fourthly, a postcard is pricier than an email, but cheaper than anything other.
After everything is said and done, one must keep in mind that real estate postcards, while a novel idea, are more important in what they represent, and that is a return to customer care. The use of the internet and online selling and advertising has surely allowed for a greater access and a greater convenience, but it has torn apart the part of a business so intent on relationship building. If one really wants to emerge inside an economic crisis, they must remember to be a friend first, and a profiteer second. This does not mean sacrifice your principles, but use friendliness to build your business. After all, in real estate, you need to sell houses to really turn a good profit, and to sell houses you are going to need people to fill them.
Tori is a real estate consultant who specializes in creative real estate marketing.